Company News, Packaging News

Redken Revamps Hairstyling Products Portfolio with New Packaging

Redken’s new look will be continuing to roll out in the coming months.

Redken is launching a complete redesign of its hairstyling portfolio. The modernized product names are highlighted in “eye-catching black sashes with a clear product descriptor, and the old product names will be temporarily included on the new packaging to help find favorites,” said the Happi Top 30 company.   While many products in the new packaging are already on shelves, Redken’s new look will be continuing to roll out in the coming months, added the company. Haircolor Products at Ulta ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters